Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -EverVision Finance
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-11 21:55:51
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (65731)
Related
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- Louisiana grand jury charges 91-year-old disgraced priest with sexual assault of teenage boy in 1975
- Judge orders Texas to remove floating barriers aimed at discouraging migrants from entering US
- US announces new $600 million aid package for Ukraine to boost counteroffensive
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Paqui removes 2023 'One Chip Challenge' from store shelves, citing teen use
- Jamie Foxx’s Tribute to His Late Sister DeOndra Dixon Will Have You Smiling Through Tears
- Wendy's Frosty gets pumpkin spice treatment. Also new: Pumpkin Spice Frosty Cream Cold Brew
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- I Tried the Haus Labs Concealer Lady Gaga Says She Needs in Her Makeup Routine
Ranking
- Meet first time Grammy nominee Charley Crockett
- 'No words': 9/11 death toll continues to rise 22 years later
- Presidential centers issue joint statement calling out the fragile state of US democracy
- This meteorite is 4.6 billion years old. Here's what it could reveal about Earth's creation
- Stamford Road collision sends motorcyclist flying; driver arrested
- Most American women still say I do to name change after marriage, new survey finds
- New Rules Help to Answer Whether Clean Energy Jobs Will Also Be Good Jobs
- Biden aims to use G20 summit and Vietnam visit to highlight US as trustworthy alternative to China
Recommendation
Could your smelly farts help science?
2 attacks by Islamist insurgents in Mali leave 49 civilians and 15 soldiers dead, military says
Man struck by tree while cleaning hurricane debris is third Florida death from Hurricane Idalia
The Riskiest Looks in MTV VMAs History Will Make Your Jaw Drop
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Trial date set for Maryland man facing hate crime charges after fatal shooting over parking
Daughters carry on mom's legacy as engine builders for General Motors
Convicted of embezzlement, former Baltimore Mayor Sheila Dixon is running again